CAPABILITY  

If you would be remembered, do one thing superbly well.
- Saunders Norvell

Don't try to master too many things.
- William McKinley

Whenever you are asked if you can do a job, tell 'em, "Certainly I can!"  Then get busy and find out how to do it.
- Theodore Roosevelt

CAREER

Whenever it is in any way possible, every boy and girl should chose as his life work some occupation which he should like to do anyhow, even if he did not need the money.
- William Lyon Phelps 

Don't choose a profession just for money.  Choose a profession a you would choose a wife—for love and for money.
- Advice quoted by John Huston

Find out what you like doing best and get someone to pay you for doing it.
- Katherine Whitehorn

When you follow your bliss…doors will open where you would not have thought there would be doors, and where there wouldn’t be a door for anyone else.
- Joseph Campbell (1904-1987), mythologist and educator

CAUTION

Measure a thousand times and cut once.
- Turkish proverb

CHANGE

You have to really want to change to make a change.
- Nicholas Pratt

You have to do things differently to get different results.
- Nicholas Pratt

Keep constantly in mind in how many things you yourself have witnessed changes already.  The universe is change, life is understanding.
- Marcus Aurelius

All conditions, good or bad, are temporary.
- Nicholas Pratt

People can change but rarely do.
- Nicholas Pratt

Never change a winning game; always change a losing one.
- Bill Tilden (1893-1953), tennis player

Change your thoughts and you change your world.
- Norman Vincent Peale

CHARACTER

A man's character is his fate.
- Heraclitus

The true measure of a man is how he treats someone who can do him absolutely no good.
- Ann Landers

The true test of civilization is, not the census, nor the size of cities, nor the crops but the kind of man that the country turns out.                                                                                                                                                     
- Ralph Waldo Emerson

Nothing is more significant of men's character than what they find laughable.                                                      
- Johann Wolfgang Goethe

Sow a thought, reap an act;
Sow an act, reap a habit;  
Sow a habit, reap a character:
Sow a character, reap a destiny.
- Anonymous

What you want to be eventually, that you must be every day; and by and by the quality of your deeds will get down into your soul.
- Frank Crane

Character is like a tree and reputation like its shadow.  The shadow is what we think of it; the tree is the real thing.
- Abraham Lincoln

A truly successful personality knows how to overcome the past, use the present, and prepare for the future—but unless we can first surmount the past, we cannot effectively cope with either the present or the future.
- Sydney J. Harris

Be more concerned with your character than your reputation.  Your character is what you really are while your reputation is merely what others think you are.
- John Wooden

CHARITY

You must give some time to your fellow men.  Even if it's a little thing, do something for others—something for which you get no pay but the privilege of doing it.
- Albert Schweitzer

He only judges right who weighs, compares
And, in the sternest sentence which his voice
Pronounces, ne'er abandons charity.
- William Wordsworth

CHARM

Charm: the quality in others that makes us more satisfied with ourselves.
- Henri Frédéric Amiel (1821-1881),  philosopher and writer.  

CHEMISTRY

The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.
- Carl Gustav Jung.  Modern Man in Search of a Soul, (1933)  

CHOICE

To every man there openeth A way, and ways, and a way. And the high soul climbs the high way, And the low soul gropes the low: And in between, on the misty flats, The rest drift to and fro. But to every man there openeth A high way and a low, And every man decideth. The way his soul shall go.
- John Oxenham

We are our choices.
- Jean-Paul Sarte (1905-1980), philosopher, writer, and critic

Look at your choices, pick the best one, then go to work with all your heart.
- Pat Riley, pro basketball coach

CLEANLINESS

Cleanliness and order are not matters of instinct; they are matters of education, and like most great things—mathematics and classics—you must cultivate a taste for them.
- Benjamin Disraeli

COMMITMENT

If you start to take Vienna—take Vienna.
- Napoleon Bonapart

To fight out a war, you must believe something and want something with all your might.  So must you do to carry anything else to an end worth reaching.  More than that, you must be willing to commit yourself to a course, perhaps a long and hard one, without being able to foresee exactly where you will come out.
- Oliver Wendell Holmes, Jr. 

Once I ran across the following statement: “In golf and in life, it’s the follow-through that makes the difference.”  It’s not only a true statement in golf, however, it really is true in real life situations.  Whether or not we follow through on our ideas, our goals, or our intentions is what really makes the difference.  If we don’t follow through on our ideas, they became only wishes, and wishes by themselves don’t do anything.
- Don Essig, Motivational Minutes, Career Press, Inc.

COMMUNICATION

The most important thing in communication is to hear what isn't being said.
- Peter F. Drucker

Think like a wise man but communicate in the language of the people.
- William Butler Yeates

Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.
- Joseph Pulitzer  

I attribute the little I know to my not having been ashamed to ask for information and to my rule of conversing with all descriptions of men on those topics that form their own peculiar professions and pursuits.
- John Locke

The truly expressive man doesn’t speak with his hands.  He speaks with his heart.
- Marilyn Vos Savant

COMPANIONS

Associate yourself with men of good quality if you esteem your own reputation for 'tis better to be alone than in bad company.
- George Washington

Be very circumspect in the choice of thy company.  In the society of thine equals thou shalt enjoy more pleasure; in the society of thy superiors thou shalt find more profit.  To be the best in the company is the way to grow worse; the best means to grow better is to be the worst there.
- Francis Quarles

Better fare hard with good men than feast it with bad.
- Thomas Fuller

COMPETITION

The most important thing in the Olympic Games is not winning but taking part . . .  The essential thing in life is not conquering but fighting well.
- Baron Pierre de Coubertin, founder of the modern Olympic Games

Always imitate the behavior of the winners when you lose.  
- Anonymous

The only competition worthy of a wise man is with himself.
- Washington Allston

COMPLIMENTS

Learn how to pay compliments.  Start with the members of your family, and you will find it will become easier later in life to compliment others.  It's a great asset.
- Letitia Baldrige

Don't tell a woman she's pretty; tell her there's no other woman like her, and all roads will be open to you.  
- Jules Renard

The best way to turn a woman's head is to tell her she has a beautiful profile.
- Sacha Guitry

CONCENTRATION

Concentration is my motto—first honesty, then industry, then concentration.
- Andrew Carnegie (1835-1919)

CONCISENESS

If you would be pungent, be brief; for it is with words as with sunbeams—the  more they are condensed, the deeper they burn.
- Robert Southey

Vigorous writing is concise.  A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.  This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subject only in outline, but that every word tell.
- William Strunk

As reporters we were supposed to tell the news as succinctly and objectively as possible.  But it's not always appropriate for novelist or a playwright or an advertising copywriter, a public relations specialist or a consumer affairs professional.  For the job of the novelist and the playwright is to entertain and our job in corporate communications is to convince, and, if necessary, proselytize.  To entertain and to convince you need more than clarity.  You need eloquence.  You need flair.  You need the whole gamut of words and sentence structures—the  involved and the complex as well as the bare bones simple.
- Melvin J. Grayson

CONDUCT

Be neither too remote nor too familiar.
- Charles, Prince of Wales

Be civil to all; sociable to many; familiar with few; friend to one; enemy to none.
- Benjamin Franklin

CONFIDENCE

It is best to act with confidence, no matter how little right you have to it.
- Lillian Hellman (1907-1984), playwright

Never let the fear of striking out get in your way.
- George Herman ("Babe") Ruth                           

You've got to take the initiative and play your game.  In a decisive set, confidence is the difference. 
- Chris Evert

Nobody can make you feel inferior without your consent.
- Eleanor Roosevelt

CONSCIENCE

Labor to keep alive in your breast that little spark of celestial fire called conscience.
- George Washington

In the midst of all the doubts which we have discussed for four thousand years in four thousand ways, the safest course is to do nothing against one's conscience.  With this secret, we can enjoy life and have no fear of death.
- Voltaire

Whenever you are to do a thing, though it can never be know but to yourself, ask yourself how you would act were all the world looking at you, and act accordingly.
- Thomas Jefferson

CONSIDERATION/THOUGHTFULNESS

Win hearts, and you have all men's hands and purses.
- William Cecil Burleight

Among those who stand, do not sit;
            among those who sit, do not stand.
Among those who laugh, do not weep.
            among those who weep, do not laugh.
- Jewish proverb

CONTENTION

The best armor is to keep out of range.
- Italian proverb

Whoever battles with monsters had better see that it does not turn him into a monster.  And if you gaze long into an abyss, the abyss will gaze back at you.
- Friedrich Nietzche

Above all things, never be afraid.  The enemy who forces you to retreat is himself afraid of you at that very moment.
- Andre Maurois

Don't hit at all if it is honorably possible to avoid hitting; but never hit soft!
- Theodore Roosevelt

Keep your broken arm inside your sleeve.
- Chinese proverb

CONTENTMENT

Enjoy your own life without comparing it with that of another.
- Marquis de Condorcet  

Do not despise your situation; in it you must act, suffer and conquer.  From every point on earth we are equally near to heaven and to the infinite.
- Henri F. Amiel

Reflect on your present blessings, of which every man has many, not on your past misfortunes, of which all men have some.
- Charles Dickens

Be content with your lot; one cannot be first in everything.
- Aesop

He who is content with little has everything.

CONVERSATION

Take as many half minutes as you can get, but never talk more than half a minute without pausing and giving others an opportunity to strike in.  One of the best rules in conversation is, never to say a thing which any of the company can reasonably wish had been left unsaid.
- Jonathan Swift

Don't keep jingling in the course of your conversation any intellectual money you may have.
- Joseph Farrell

 Trumpet in a herd of elephants; crow in the company of cocks; bleat in a flock of goats.
- Malayan proverb

CONVICTIONS

Remember that what you believe will depend very much on what you are.
- Noah Porter

COUNCIL

Consult your friend on all things, especially on those which respect yourself.  His counsel may then be useful when your own self-love might impair your judgment.
- Seneca

Never take the advice of someone who has not had your kind of trouble.
- Siney J. Harris

Never trust the advice of a man in difficulties.
- Aesop

Do not offer advice which has not been seasoned by your own performance.
- Henry S. Haskins

Never give advice unless asked.
- German proverb  

COUNTRY

A man's feet should be planted in his country, but his eyes should survey the world.
- George Santayana

Patriotism is your conviction that this country is superior to all others because you were born in it.
- George Bernhard Shaw  

COUPLES

Before you run in double harness, look well to the other horse.
- Ovid  

You don't really know a person until you live with him, not just sleep with him . . . . I staunchly believe no two people should get married until they have lived together.  The young people have it right.
- Doris Day

Pick a man for his human qualities, his values, his compatibility with you, rather than what he represents in status, power, or good looks.
- Carol Botwin

COURAGE

Courage is not the absence of fear, but rather the judgment that something else is more important than fear.
- Ambrose Redmoon

One ought never to turn one's back on a threatened danger and try to run away from it.  If you do that, you will double the danger.  But if you meet it promptly and without flinching, you will reduce the danger by half.  Never run away from anything.  Never!
- Sir Winston Churchill 

You cannot run away from a weakness; you must sometime fight it out or perish.  And if that be so, why not now, and where you stand?
- Robert Louis Stevenson

You have got to have courage.  I don't care how good a man is, if he is timid, his value is limited.  The timid will not amount to very much in this world.  I want to see a good man ready to smite with the sword.  I want to see him able to hold his own in active life against the forces of evil.
- Theodore Roosevelt 

Like love, courage is no joking matter.  If it yields once, it will have to yield again, and again.  The same difficulty will have to be conquered later on, and it would have been better to get it over with.
- Baltasar Gracian

Courage is resistance to fear, mastery of fear—not absence of fear.
- Mark Twain

Without courage, all other virtues lose their meaning. 
- Winston Churchill

Whatever you do, you need courage.  Whatever course you decide upon, there is always someone to tell you that you are wrong.  There are always difficulties arising that tempt you to believe your critics are right.  To map out a course of action and follow it to an end requires some of the same courage that a soldier needs.  Peace has its victories, but it takes brave men and women to win them.
- Ralph Waldo Emerson (1803-1882), philosopher and writer

COURTESY/PROPRIETY

When you are in Rome live in the Roman style; when you are elsewhere live as they live elsewhere.
- Saint Ambrose, advice to Saint Augustine

Conduct thyself in life as at a banquet.  If a plate is offered thee, extend thy hand and take it moderately; if it is to be withdrawn, do not detain it.  If it come to thy side, make not thy desire loudly known, but wait patiently until it be offered thee.
- Epictetus

CREATIVITY

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create.  Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.
- David M. Ogilvy

Creativity can solve almost any problem.  The creative act, the defeat of habit by originality, overcomes everything.
- George Lois, Advertising executive

Whatever creativity is, it is in part a solution to a problem.
- Brian Aldiss (b. 1925), British science fiction writer. 
Bury My Heart at W. H. Smith’s,“Apéritif” (1990).

To accomplish things there must first be an idea that the thing is possible.  Then the watchword must be try, and keep on trying with enthusiasm and a thorough belief in your ability to succeed.  If you are convinced that a certain thing can be done, never mind what the world says to the contrary; experiment, never give up.   

Forget the word “disappointment.”  Failures, so called, are but fingerposts pointing out the right direction to those who are willing to learn.
- Thomas Edison

CREDULITY

Our credulity is greatest concerning the things we know least about.  And since we know least about ourselves, we are ready to believe all that is said about us.  Hence the mysterious power of both flattery and calumny.
-
Eric Hoffer (1902–83), U.S. philosopher.  The Passionate State of Mind, aph. 128 (1955).  In the aphorism following, Hoffer added: “It is thus with most of us: we are what other people say we are.  We know ourselves chiefly by hearsay.” 

There’s a sucker born every minute.
- Phineas T. Barnum (attributed to) (1810–91), U.S. showman.

CRITICISM

Reprove thy friend privately; commend him publicly.
- Solon

Rest satisfied with doing well, and leave others to talk of you as they please.
- Pythgoras

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