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O Author

Onassis, Aristotle    

Don't worry about your physical shortcomings (I am no Greek god).  Don't get too much sleep and don't tell anybody your troubles.  Appearances count: Get a sun lamp to keep you looking as though you have just come back from somewhere expensive; maintain an elegant address even if you have to live in the attic. . . . Never niggle when short of cash.  Borrow big, but always repay promptly.

The secret of business is to know something that nobody else knows.

Ogilvy , David M. 

First, you must be ambitious, but you must not be so nakedly aggressive that your fellow workers rise up and destroy you.  Tout soldat porte dans sa giberne le baton de marechal.  [Every soldier has a marshal's baton in his knapsack.]  Yes, but don't let it stick out.

In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create.  Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.

Orwell, George   

On the whole human beings want to be good, but not too good and not quite all the time.

Who controls the past controls the future.  Who controls the present controls the past.

1.  Never use a long word where a short one will do.
2.  If it is possible to cut out a word, always cut it out.
3.  Never use the passive where you can use the active.
4.  Never use a foreign phrase, a scientific word or jargon word if you can think of an everyday English equivalent.
5.  Break any of these rules sooner than say anything barbarous.
- Politics and the English Language

Osler, William

The future is today.

Ovid 

We are charmed by neatness of person; let not thy hair be out of order.

Before you run in double harness, look well to the other horse.

Oxenham, John 

To every man there openeth A way, and ways, and a way. And the high soul climbs the high way, And the low soul gropes the low: And in between, on the misty flats, The rest drift to and fro. But to every man there openeth A high way and a low, And every man decideth. The way his soul shall go.

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